It all began with an entrepreneurial mind and his passion and love for timeless jewellery. When Rick was in his late twenties, he thought it was time to propose to his beloved.

He quickly discovered that his budget was not enough for what he wanted. After months of research, he came across a unique difference between the wholesale and retail prices of these precious commodities. He recognised the gap between the two and saw it as an opportunity to create a groundbreaking business that could benefit both the consumers and the traders in the industry.

In 2015, he embarked on the journey of launching Bella Vita Diamonds, where he could directly offer his top-notch wholesale inventory to the end customers.

At Bella Vita Diamonds, we are committed to making quality, tailor-made inventory at a fair price with complete transparency. We guide our customers and help them find the perfect stone that matches their unique needs.

If you wonder what happened with the engagement ring, let us tell you: He never proposed to his beloved (yet).